Jan Jan Jobo Abhiyan (JJJA)

Community Initiatives to Increase Water Literacy in India

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The Jal Jan Jodo Campaign (JJJA) started in year 2013, now has strong presence in 22 states of India. Its core objectives have been centred round not only water issues but also the rights of the communities that do the region adjoining the traditional water resources.

Through the initiative, Parmarth has strengthened people’s capacities to cope with livelihood pressures to regain rights and responsibilities over traditional water resources and to create interest for regenerating these resources. We have also built a model of local community based decentralized management for community water sources in every state of India. In this way, we have built a Water Resource Centre in every state, which takes forward the process for advocacy on water literacy, water governance and rights and community-based water management.

The JJJAcampaign has performed as a pressure group and has played a key role in the drafting and plan of the Ground Water Management and Regulation bills and acts of various state governments.

IMPACT

Future Action Plan

alliance

To establish association of society with rivers

power

Strengthening the Peninsular and Himalayan River Council

people

Organizing water literacy camps

save-water

Documenting traditional water conservation systems in India and conducting campaigns for their conservation

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